Continuity in evolution : The new Blancpain GT Series logos

13 February 2014

Built on the exceptional success of the Blancpain Endurance Series, the Blancpain GT Series has an exceptional pedigree, which is reflected in the new logos.

Bringing the Sprint races under the Blancpain banner was a logical step forward in order to enhance the promotion of GT racing in Europe. The 2014 Blancpain GT Series combines the ultra-successful format of the Blancpain Endurance Series with the two-race sprint format of the Sprint Series, to put together a twelve-race calendar that offers overall prizes as well as specific titles for Sprint and Endurance.

The new logo of the Blancpain GT Series is a slight evolution of the former Blancpain Endurance Series logo in order to retain its unique and recognisable identity whilst adding even more dynamism with the illustration of the Blancpain L-Evolution R watch, a collection which reflects Blancpain’s most dynamic and avant-garde facets.

Blancpain has now almost become synonymous with GT racing. This is further emphasised with the new logos for the Blancpain GT Series.