- Monster Energy remains a loyal partner of the CrowdStrike 24 Hours of Spa
- Energy drink brand’s recognizable green claws to be highly visible at 25–29 June event
- Live Graffiti Monster Can Wall creation, two Monster drift athletes, the Monster DeLorean car, and the Tattoo Bus, among many attractions
More than 100,000 spectators attended last summer’s CrowdStrike 24 Hours of Spa, underlining the enormous popularity of the event. All eyes are now on the 77th edition, scheduled for 25–29 June, which promises to deliver another festival of motorsport.
With a record 76 cars competing for victory, the biggest GT race in the world is without doubt the centrepiece. But the event itself is about much more than a motor race: it is the festive, social atmosphere that draws so many fans to the Ardennes.
Indeed, the CrowdStrike 24 Hours of Spa is about the whole experience: the race, Wednesday’s parade, live music, the pyrotechnics, exhibitions, the Fan Village, bars and restaurants, merchandise shops – and, of course, the entertainment.
Monster Energy has been a loyal partner of the event, delivering breathtaking shows and beasty fan experiences year after year. For the 2025 edition, the energy drink brand will present a brand-new activation at the CrowdStrike 24 Hours of Spa: Live Graffiti Monster Can Wall.
For those who want to take home a CrowdStrike 24 Hours of Spa memory that really lasts, Monster Energy will also bring back the tattoo Bus, which proved a major hit in 2024. Pass the vibe check with one of the Monster designs offered by (Goons & Queens) tattoo artists.
The Monster truck will drive in Wednesday’s unmissable parade through the city of Spa. Monster will connect with the public by giving away free samples of the newest flavours to thousands of fans gathered in the heart of the city.
From Thursday, the Monster Truck will join the fan experience area with the Live Grafitti Monster Can Wall, drift cars, and the Tattoo Bus in the Fan Village at the foot of Raidillon. Once again, free samples and giveaways will be a major highlight. Finally, Monster athletes will also have a visible presence at the starting grid on Saturday afternoon, with track-side entertainment planned just before the CrowdStrike 24 Hours of Spa gets underway.
“In 2024, the centenary CrowdStrike 24 Hours of Spa was a massive success, and we are thrilled to once again partner with this legendary race,” said Joyce Krol and Dries Van Heesvelde from Monster Energy. “There’s the competitive side, of course, but above all this is fully-fledged event, one that attracts huge crowds. The generations come together around the circuit; you can feel the passion, the intensity, the enthusiasm – and of course the energy! Monster Energy and the CrowdStrike 24 Hours of Spa are clearly made for each other.”